Understanding Market Segmentation: A Comprehensive Guide Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments
Market Segmentation – Definition, FAQs How HubSpot Helps Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors
What is Market Segmentation? Common Types Bases This is where market segmentation comes in Market segmentation is the process of dividing a broad market into smaller, more specific groups of customers who share similar characteristics, needs, or behaviors
Market Segmentation: Types, Examples, and Strategies - Semrush Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food
Market Segmentation and its types: The Complete Guide (2026) Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors The concept was formally introduced by economist Wendell R Smith in 1956 as a response to the limitations of mass marketing
Market segmentation: Definition, types, benefits, best practices Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation There are four primary categories of segmentation, illustrated below