Advertising | Definition, History, Objectives, Techniques, Examples . . . For an advertisement to be effective, its production and placement must be based on a knowledge of the public and a skilled use of the media Advertising agencies serve to orchestrate complex campaigns whose strategies of media use are based on research into consumer behaviour and demographic analysis of the market area
What Is Advertisement? – Examples, Objectives, Importance An advertisement is a paid promotional tool backed by an identified sponsor to call public attention to an offering or a brand This definition of advertisement can be divided into three parts It’s a paid promotional tool: Advertisements are paid promotional messages communicated by some mass communication media