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  • Jobs to Be Done (JTBD) Theory and Its Application in Marketing
    Explore the Jobs to Be Done framework, a powerful tool for understanding customer needs and driving innovation Learn how analyzing the jobs customers want to complete can enhance your business strategies and product development This approach helps align your offerings to market demands, resulting in increased satisfaction and loyalty Dive into real-world examples and actionable insights to
  • Know Your Customers’ “Jobs to Be Done” - Harvard Business Review
    Some jobs are little (pass the time); some are big (find a more fulfilling career) When we buy a product, we essentially “hire” it to help us do a job If it does the job well, we hire it again
  • Jobs to Be Done: 4 Real-World Examples | HBS Online
    Applying the Jobs to Be Done Framework Viewing products and services through the lens of jobs to be done can broaden your business knowledge and skills set you up for career success By focusing more on jobs that need doing than customer behaviors and demographics, you can foster innovation in the workplace and help your organization capitalize on, rather than succumb to, disruptive technology
  • Ideal Customer Profiling: Beyond demographics, what are their . . . - Medium
    Demographics miss the core problem she needs solved A cash-strapped college student might be desperate for a tool to improve his grades… but if that tool’s complicated and has a steep
  • Understanding JTBD Theory: A Comprehensive Guide - Brian Rhea
    Job to be Done (JTBD) theory is a framework that provides insights into consumer behavior by focusing on the underlying motivations behind their choices It goes beyond traditional demographic and psychographic segmentation to understand why people buy products or services
  • Jobs-to-be-Done | A Comprehensive Guide - Strategyn
    The job map reveals opportunities to help customers get their job done better and provides a structure for needs gathering All jobs are made up of the same eight steps: Define Determine objectives and plan their approach Locate Gather the inputs required to get the job done Prepare Set up and organize the inputs Confirm
  • 5 Ways to Identify the Best Innovation Opportunities - Inc. com
    The new theory of ‘jobs to be done’ goes beyond demographics to uncover disruptive potential BY CLAYTON M CHRISTENSEN, KAREN DILLON, DAVID S DUNCAN, AND TADDY HALL , CO-AUTHORS, COMPETING
  • How to Align Research with the Jobs to be Done Framework
    The Jobs-to-be-Done framework, popularized by Harvard professor Clayton Christensen, was actually introduced to Christensen by Ulwick, founder and CEO of consulting firm Strategyn Christensen’s and Ulwick’s approaches to the JTBD framework vary, but both deem it necessary to go beyond demographic segmentation and assumptions about your





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