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  • Psychology Marketing - Wiley Online Library
    Psychology Marketing (P M) fosters the exploration of marketing phenomena revolving around the individual and collective psyche of consumers P M requires a research design with a high standard of methodological transparency
  • Psychology Marketing - Wiley Online Library
    Psychology Marketing (P M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing As an interdisciplinary journal, P M encourages courageous and bold new ideas, focusing on contribution
  • Psychology Marketing - Wiley Online Library
    Psychology Marketing (P M) fosters the exploration of marketing phenomena revolving around the individual and collective psyche of consumers P M requires a research design with a high standard of methodological transparency
  • Psychology Marketing: List of Issues - Wiley Online Library
    Psychology Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing
  • Psychology Marketing - Wiley Online Library
    Psychology Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing
  • Investigating the effectiveness of virtual influencers in prosocial . . .
    While previous research has compared several attributes of virtual and human influencers, our research is specifically motivated to answer: how can marketers increase the effectiveness of virtual influencers in promoting prosocial causes?
  • Overview - Psychology Marketing - Wiley Online Library
    Psychology Marketing (P M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing As an interdisciplinary journal, P M encourages courageous and bold new ideas, focusing on contribution
  • Encouraging prosocial consumer behaviour: A review of influencer and . . .
    Influencer marketing is a particularly effective strategy We systematically review and propose how to encourage prosocial consumer behaviour, depending on consumers' capability, opportunity, and motivation
  • Psychology Marketing - Wiley Online Library
    Department of Marketing, FGV EAESP, São Paulo, Brazil Correspondence Gabriela Nogueira Rauber, Department of Marketing, FGV EAESP, Rua Itapeva, 474, 01332-000 São Paulo, SP, Brazil Email: [email protected] Search for more papers by this author
  • Psychology Marketing: Vol 42, No 1 - Wiley Online Library
    Psychology Marketing journal publishes original research and review articles dealing with the application of psychological theories and techniques to marketing





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