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  • RIES | Positioning Pioneers
    RIES is Positioning We help companies sharpen their positioning, define their enemy, and dominate their category Laura Ries continues her father's legacy with her new book The Strategic Enemy
  • About RIES | Positioining Pioneers
    Al Ries was a pioneering marketing strategist, co-author of Positioning: The Battle for Your Mind, and the father of brand positioning as we know it He co-founded the firm that would become RIES and spent decades shaping the field alongside his daughter and partner, Laura Ries
  • Al Ries: The Father of Positioning
    Al Ries was the father of positioning, a legendary marketing strategist, a global brand in his own right and the bestselling author of 12 books that have sold over 6 million copies worldwide
  • RIES Consulting | Positioning Pioneers
    RIES Positioning Workshops get your team focused and aligned on strategy And for leaders that need a positioning whisperer or a second opinion, our hotline is their secret weapon
  • Contact RIES | Positioning Pioneers
    RIES is Positioning We help companies sharpen their positioning, define their enemy, and dominate their category Laura Ries continues her father's legacy with her new book The Strategic Enemy
  • Books by RIES | Positioning Pioneers - Books
    Books by RIES: The Foundation of Modern Marketing Positioning, The 22 Immutable Laws of Branding, The Strategic Enemy, Visual Hammer, The Origin of Brands, The Fall of Advertising the Rise of PR and more
  • The Strategic Enemy by Laura Ries
    Laura's new book: The Strategic Enemy: How to Build and Position a Brand Worth Fighting For, is the next breakthrough in positioning strategy The playbook for anyone brave enough to define their brand by what they stand against
  • RIES office - Ries
    Positioning Sessions Visual Hammer Results Articles Books About RIES RIES office
  • branding - RIES
    Books Results About RIES branding
  • RIES Speaking | Positioning Pioneers
    Laura Ries has been educating and entertaining audiences for three decades From positioning, to visual hammer to the strategic enemy she delivers customized speeches to rally your team





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